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Museu da Fotografia Cidade de Curitiba Visual Identity
2023
Digital and Print
About
Project: Brand Identity Design for Museu da Fotografia
Role: Lead Designer (Solo, reporting to the Chief of Communication)
Key Result: A cohesive and flexible visual identity that unified the museum's communication to be implemented across all exhibitions and marketing materials
The Museu da Fotografia in Curitiba has been a cornerstone of Brazilian photography since its inauguration in 1998. Its archive holds over 1,500 images signed by legends of the craft, including Sebastião Salgado, Claudia Andujar, and Walter Firmo.
As the lead designer within the museum's communications team, my mission was to create a visual identity that would elevate the museum's profile and draw greater public attention to this great collection.
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